You need a comprehensive SEO strategy to get your business placed where you’re most likely to be seen by today’s digital consumer, and this means earning a prominent spot in search engine results.
Page one on Google search results remains elusive for many businesses. Why is this such a coveted position? Because approximately 75% of clicks go to the businesses that have put in the work it takes to make it onto the first page of Google’s search results.
Does this mean that business found on page one are better than those on page five? Not necessarily, but those on page five will never have the chance to prove their worth because search engine users very rarely navigate that far from the first page of results.
Actually, there’s a joke about this.
Q: Where’s a good place to hide a body?
A: On page two of search results because no one ever looks there.
What Can a SEO Agency Do For You and Your Business?
An SEO agency plays an important role in their clients’ successes with the services they provide. The right agency can target the appropriate audience a business needs to reach and put together a comprehensive strategy to attract more visitors to their websites and get more leads and sales.
A SEO agency provides a variety of services, such as:
- Creation of a targeted content creation program that reaches consumers at the time they need what you’re selling
- Web design optimization focused on mobile responsiveness, load speed and other elements important to today’s consumers
- Implementation of intuitive website architecture to influence engagement
- Success-driven backlink tactics
- Purposeful local SEO strategy to attract and build a local audience
- Knowledge of SEO mechanics
- Reputation management
- Monitoring and tracking key analytics to provide insight into what works, what doesn’t and how to achieve your goals
Benefits of SEO Services
For some businesses, the decision to invest in SEO services is easy. For others, they might have concerns about whether it’s worth the commitment of money and time. What most can agree on is that finding a SEO services provider that positions themselves as a partner in the business’s success is worth its weight in gold.
Take a look at a couple of benefits you’ll realize when working with an experienced SEO agency.
Every business has a target audience they want to reach, and SEO provides one of the most effective ways to connect with it. Still, have you ever wondered who else is out there that you aren’t reaching? Is there someone who wants or needs your products and services, but the connection doesn’t occur because they don’t know you exist?
SEO works to identify a larger core audience, expand your visibility and extend your reach. SEO provides a direct path to the audience that doesn’t know they need you and your products and services.
SEO is how your business gets found online, and it’s good to have at least a basic understanding of its foundational elements, including what matters most to search engine algorithms because, by extension, this is also what’s most important to digital consumers.
Search engines direct their users to the most appropriate results of their search queries. If Google sends searchers to a website that doesn’t contain the content they need or is so poorly designed that they’re instantly turned off, this reflects poorly on the search engine.
You could think of it like this: Friends and family will stop trusting your recommendations for good local restaurants if your suggestions always send them somewhere with horrible food.
Why the Partnership Between SEO and Web Design Is Key to Online Success
Today, when so much of life happens online, knowing how to reach out and connect to your audience in the digital world is essential. To get the most out of your digital marketing efforts, you might ask where you should direct your energy. Is it more beneficial to focus on web design or to go all in on SEO?
The best answer is neither one by itself is enough. You will need an approach that includes both. You’re just not going to make it very far without a strategy to increase visibility through search engine rankings. And the traffic you do get to your website is going to click off fast if your website isn’t attractive, compelling and informative.
If you want to optimize your digital marketing efforts, then it’s time to look at how and why SEO and web design are equal partners in growing your business.
How Web Design and SEO are Connected
The quality of your web design has a significant impact on SEO. When customers engage with a business online, it’s the website that serves as a representative of that business in the digital world. A website has the huge job of delivering the brand’s message, its relevancy to the searcher’s need and the trustworthiness of the business -- all on its own. Search engines look for indicators that demonstrate a website’s ability to deliver these qualities, and many of these indicators become SEO ranking factors.
For instance, audiences respond positively to well-written, quality content that is relevant to what they are searching for. And that’s why content marketing is one of the biggest players in a successful SEO strategy. No matter how well-written, compelling and enticing your content may be, it still needs a delivery vehicle, and your website is it. Building content into web design so that it loads quickly and is easy to consume will encourage visitors to hang around long enough to read what you have to say and how your products and services can solve their problems.
Factors that search engine algorithms consider when displaying search results include “dwell time” or the amount of time a visitor stays on your site, and “bounce rate” – a number that indicates how many people exit your site without ever moving past the first page. The better these numbers, the more trust search engines have that you’ll provide the type of experience their users are looking for.
Creating the Ideal Partnership
“Building a successful online presence and mastering search engine algorithms is easy!” said no one ever. Getting results doesn’t happen overnight, and it can take some trial and error before you get right. Even then, you must be always alert, anticipating the next shift in consumer behaviors and preferences that will fuel a Google algorithm shake up.
The task can be overwhelming for many businesses to handle on their own. This is why so many turn to a digital marketing agency to help with the process.
You’ll want to partner with an agency that realizes the power and potential of both SEO and web design and knows how to optimize them for your unique business. The ideal digital agency knows the rules that impact both SEO and web design and how those rules will look different for each business. It’s important to choose experts who are able to identify the various ways in which your brand is one-of-a-kind and how to apply the principles of SEO and web design to build visibility and trust for your business online.
How will you know which agency is right for you? Instead of flipping a coin, look for one that’s experienced in both SEO and web design. There are many nuances to the ways that SEO and web design work together, and a team with experience in both areas is an invaluable asset to have on your side in a fiercely competitive digital world.
If you’re ready to connect with an experienced digital marketing team that understands exactly how SEO and web design work together and is ready, willing and able to produce results for your business, then the experts at DigitalMX Online are up to the task.
We invite you to contact Digital MX today and discover how we can help you optimize your website so that it works efficiently to boost SEO.