Online visibility is a vital component of successful businesses. Businesses need a strategy for placing themselves where they’re most likely to be seen by today’s digital consumer, and in almost every situation this means earning a spot on page one of search engine results.
We’re talking about page one of Google, which still remains elusive for so many businesses. Have you ever wondered why this is such a coveted position? It’s because approximately 75% of clicks go to the businesses that have put in the work it takes to make it onto the first page of Google’s search results.
Does this mean that business that can be found on page one are any better than those on page five? Not necessarily, but they’ll never have the chance to prove it because search engine users hardly ever navigate that far from the first page of results.
If you want to really build up traction online and get a steady flow of traffic moving toward your website, you need an effective, dedicated approach to SEO that knocks the competition out of the water. Sounds great, but how do you make this your reality?
Professional SEO services is the answer.
The expansion of technology and the digital universe has completely changed how businesses market themselves – and in almost every instance, this is a great thing. If there’s a downside, it’s that we also live in a do-it-yourself culture. New small businesses with limited budgets, especially for marketing, can easily create their own website and learn a few basics of search engine optimization just by reading a few blogs.
On the surface, this is great because it enables businesses with fewer resources to get their foot in the door. However, the world of SEO is complex and contains so many layers that it doesn’t take long before frustration enters the scene as the realities and challenges of building a business online become painfully obvious.
Absolutely not. A provider of professional SEO services can create a strategy that turns your business around and gets it pointed in an upward trajectory toward success.
An SEO agency plays an important role in the success of a business with the services they provide. The right agency can uncover the target market a business needs to reach and identify a comprehensive strategy to make it happen.
A Professional SEO agency provides a variety of services. Examples of a few include:
- A targeted, relevant content strategy that inspires engagement and builds trust
- Web design optimization that focuses on mobile responsiveness, speed and other elements of user experience that are important to the today’s consumer
- A strategy to influence engagement through intuitive website architecture
- Success driven backlink strategy
- Efforts to attract and build a local audience through a purposeful local SEO strategy
- Knowledge and implementation of the mechanics of SEO that are difficult for someone without professional knowledge to master
- Reputation management
- Monitoring and tracking of key analytics that provide insight into what works, what doesn’t and how to achieve your goals
Benefits of SEO Services
For some businesses, the decision to invest is SEO services is a no-brainer. For others, there might be concerns about whether or not it’s worth the commitment. For most businesses, finding a provider of SEO services that also sees themselves as a partner in the business’s success is worth its weight in gold.
Take a look at just the few of the benefits of working with a professional SEO agency.
Every business has a target market that they want to reach, and SEO is one of the most effective ways of connecting with it. Still, have you ever wondered who else is out there? Is there someone who wants or needs your services, but the connection doesn’t occur because they’re never introduced to your business online?
Professional SEO services identify a larger core market and expand your visibility and reach into those markets. SEO provides a direct path to the audience you didn’t know you were looking for.
When a consumer initiates a search online, they’re often presented with an almost endless list of options. With so many choices, consumers have the luxury of being more discriminating in the brands they choose to do business with. What is it that really sets a business apart from the crowd?
The answer is trust and credibility, and we’re not just talking about reviews and testimonials.
Search engines like Google have a goal of placing only the best, most relevant results in front of their users. This means that they’re always looking for indicators that a website is credible and trustworthy. A strategic approach to SEO makes it easier for search engines to identify your website and business as one that’s authentic and focused on the customer experience.
One of the biggest challenges businesses face online can be summed up in one word – “competition”. It doesn’t matter how unique your business concept is or how much you stand out in your community, when it comes to the digital world, you’re one of many fish in the sea. SEO helps you break through the crowd and make your way to the top by providing an optimized user experience.
User experience involves multiple elements that work together to create the overall experience someone has when visiting your website. This includes everything from how fast your site loads and mobile optimization to the value of your content strategy and everything in between. Professional SEO services leave no detail of SEO untouched.
Are you ready to unlock the potential of your business and fuel the upward the trajectory of your business online? Give us less than an hour of your time and we’ll show you how our professional SEO services will grow your business in more ways than you thought possible. Contact us at Digital MX today to learn more.
Why the Partnership Between SEO and Web Design Is Key to Online Success
Every business wants to succeed. Today, when so much of life happens online, knowing how to reach out and connect to your market in the digital world is essential. If you’re looking to work up as much traction online as possible, you’ve no doubt put in a little time researching how to make it happen.
Chances are what you discovered had a lot to do search engine optimization and web design.
Both of these things on their own are crucial to a successful online presence. You’re just not going to make it very far without a strategy to increase visibility through search engine rankings and the traffic you do earn is going to back away fast is your web design isn’t up to snuff.
When a business is looking to get the most out of their digital marketing efforts, they’ll often ask where they should direct their energy. Is it more beneficial to focus on web design or to go all in on SEO. The best answer is an approach that includes both. If you’re looking to optimize your digital marketing efforts, then it’s time to look at how and why SEO and web design are equal partners in growing your business.
To begin, let’s dig into search engine optimization. SEO is how your business gets found online, and it’s incredibly valuable to have at least a basic understanding of the foundational elements. This includes learning what matters most to search engine algorithms – this is important because nearly 100% of time, this represents what’s most important to digital consumers.
Search engines have the responsibility of directing their users to the most appropriate results. If they lead someone to websites that don’t contain the content they need or are so poorly designed that they’re instantly turned off, this looks bad on the search engine. This is similar to how people might stop trusting your opinion on great local restaurants if your suggestions always landed them somewhere with horrible food.
There are a lot of elements that play into SEO. For example, content and relevance are huge. So are the elements that enhance overall website user experience – something that has many layers and is heavily dependent on the quality of your web design. This is where the connection between SEO and web design begins. Let’s take a closer look at their relationship.
The quality of your web design has a significant impact on SEO. When customers are engaging with a business online, it’s the website that serves as a representation of that business in the digital world. A website has the huge task of delivering a brand’s message, relevancy and trustworthiness all on its own. Search engines look for clues that demonstrate a website’s ability to do this, and many of these clues become SEO ranking factors.
For instance, audiences love relevant, high quality content, which is why content marketing is one of the biggest players in a successful SEO strategy. But content needs a delivery vehicle and your website is one of the most reliable ones you have. Building content into web design so that it loads quickly and is easy to consume will encourage visitors to hang around long enough to read or hear what you have to say.
This brings us to our next point. The longer you can keep visitors on your website, the better it looks in the eyes of search engines. Search engine algorithms considered details like a website’s bounce rate – a number that tells them how many people exit your site without ever moving past the first page, how long visitors stay on each page and other signals that tell them whether or not visitors are enjoying the time they spend on your website.
The better these numbers, the more trust search engines have that you’ll provide the type of experience that their users are looking for.
Creating the Perfect Partnership
Few people have ever said that building a successful online presence and mastering search engine algorithms was easy – and if they have, they probably weren’t being completely honest. Getting results doesn’t happen overnight and it can take some trial and error before you get right. Even then, you need to always be on your toes, anticipating the next shift in consumer behaviors and preferences that will fuel an algorithm shake up.
The task is honestly a bit much for many businesses to handle on their own. This is why so many of them turn to a digital marketing agency to help them with the process. But then the question still remains whether they should work with one that focuses on SEO or one that has more expertise in web design. Suddenly, you’re right back at the beginning with deciding which strategy for growing your business is more important.
There is a solution here, and it’s to partner with an agency that realizes the power and potential of each and knows how to optimize them for your individual business. There are some hard and fast rules to both SEO and web design, but they’re going to look a little bit different for each business. It’s important to work with experts that are able to identify the ways in which your brand is unique and how to use them to build visibility and trust online.
Instead of flipping a coin, look for an SEO agency that’s also a well reputed web design company. There are so many nuances to the ways that SEO and web design work together, and a team that has experience in both is an invaluable asset to have in a fiercely competitive digital world.
If you’re ready to connect with a strategic digital marketing team that understands exactly how SEO and web design work together and is ready to produce results for your business, then we’re the team that’s up to the task. We invite you to contact Digital MX today and discover how we can help you create an incredible website that works effortlessly to boost SEO.