BLOG

The Internet of Things (IoT), at its most basic, is the world we live in today, where everything around us, everything we touch, is connected to the Internet and to each other. The Internet of Things (IoT) is the network of connected “things” we use daily, like cars, alarm clocks, lights and appliances, door locks and thermostats, baby monitors and...
The sales funnel is a marketing strategy that’s essentially a series of steps used to monitor a prospect’s initial awareness of you and your products and services through to the ultimate goal of purchasing from you. It’s how prospects go from “Who are you?” to “Yes, I want to buy!” It’s called a sales funnel because it’s wide at the top and narrow...
Need it be said that there's intense competition online, where strengths are showcased and weaknesses are exposed? Not so long ago businesses could promote their brand simply with ads in the Yellow Pages and a few select publications and not much more. Today's digital marketplace demands continuous marketing. It’s no longer enough to merely have a...
You've heard of SEO, Alt tags, H1's, and more - but what do all those letters mean anyway? In case you had any doubts about the importance of Google to the success of your SEM (Search Engine Marketing) plan and your efforts to be effective with local SEO (Search Engine Optimization), consider this: Google now processes over 40,000 search queries...
If your goal is to get your business noticed when local consumers -- your potential customers -- are using Google to search for businesses, you need the Google Local 3-Pack in your marketing mix. Type ‘’kitchen cabinets near me” into Google, and see what happens. You’ll get a list of kitchen cabinet companies in your area, the ones closest to you...
You’ve worked hard. You’ve worked long hours. You’ve put blood, sweat and some tears into building your business. Now it’s time to show the world what you know and put that school-of-hard-knocks knowledge – that expertise – to good use. You want to showcase your expertise so that you position yourself as an authority and enjoy the credibility that...
Statistics reveal that four out of five consumers today search online directories to find local businesses and service providers. Further, nearly half of all mobile phone users who searched for nearby businesses stopped by that same day. As a small business owner interested in connecting with your local audience, it’s time to add online directory...
Here’s a news flash: the method consumers use to search for local businesses online has changed. Wait - Is this news? Not really. Every aspect of online marketing is continually changing and evolving. Google tells us that today’s shoppers look at online reviews for information about local businesses they may be considering buying from. They...