“Running a small business successfully is easy”, said no one ever. Many diverse factors go into the day-to-day management, and as the owner, you wear all the hats. You know you must have a website, but your priorities lie with selling and designing kitchens, not thinking about website structure and overall marketing strategy.
Need it be said that there's intense competition online, where strengths are showcased and weaknesses are exposed? Not so long ago businesses could promote their brand simply with ads in the Yellow Pages and a few select publications and not much more.
Today's digital marketplace demands continuous marketing. It’s no longer enough to merely have a presence online; now it’s necessary for a business to have an interactive web design that’s optimized to provide a memorable user experience.