Storytelling is at the heart of a results-producing marketing strategy. Communicating what your business does best, how you’re different and sharing why you’re passionate about your work is the way to connect with your prospects, win their trust and convert them into customers who buy what you sell.
Every year, business owners spend billions of dollars trying to get new people to visit their websites and take an action they want them to take. They want to convert visitors into prospects and prospects into customers.
What can businesses do to create pages that convert, whether they’re web pages or landing pages that are part of an ad campaign?
Successful marketing programs result from following clearly defined steps, where one leads logically to the next and builds on what came before. For your marketing efforts to pay off with lots of quality leads that get converted to new customers who buy from you, resulting in increased sales and robust net profits, here are the steps to follow:
For your marketing efforts to pay off with lots of quality leads that get converted to new customers, resulting in increased sales and robust net profits, start by (1) developing your Market Dominating Message (MDM). When you have your MDM the way you want it, move on to developing (2) your Market Dominating Position (MDP). By combining the MDM and the MDP you can (3) develop your Core Marketing Strategy.
Marketing your business online can feel like you’re jumping around and waving your hands in the air while yelling “Hey, look at me!” It’s all about capturing the attention of your audience and trying to outperform competitors in an attempt to get new traffic moving to your digital doorstep- aka your website.