You want your business website to rank in local search results when people in a specific town or neighborhood try to find you. Most likely your goal is to attract prospects, not to sell to them directly through your website.
Getting traffic to your website is great, but if those visitors don’t convert into paying customers, lots of traffic doesn’t mean a thing. Improving on-site conversions and increasing sales has been and always will be a top priority for smart businesses, and having more sales is the key to long-term success. Obviously.
Today’s businesses use their websites to attract prospects, to communicate with them and ultimately, convert them into paying customers. A website is the company’s public face, it shapes how visitors perceive the business and how it is judged in the eyes of its prospects.
Search Engine Optimization (SEO) is not Online Reputation Management (ORM). Yet they are related, and ORM incorporates SEO principles. But they’re not the same.
Same Yet Different
SEO tactics are used so people can find your company when they’re searching online. ORM influences what they think about your company after they find you.
It’s a fact: if you’re like most people, you expect a website to appear in two seconds or less after you click. Two seconds.