Search Engine Optimization (SEO) is not Online Reputation Management (ORM). Yet they are related, and ORM incorporates SEO principles. But they’re not the same.
Same Yet Different
SEO tactics are used so people can find your company when they’re searching online. ORM influences what they think about your company after they find you.
It’s a fact: if you’re like most people, you expect a website to appear in two seconds or less after you click. Two seconds.
As a small business owner, if you’re not already doing it, you should be looking at voice engine optimization (VEO) as an important part of your digital marketing. Much like SEO, VEO involves optimizing your content, location, and business information to increase your chances of appearing in voice search results.