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  • Successful marketing programs result from following clearly defined steps, where one leads logically to the next and builds on what came before. For your marketing efforts to pay off with lots of quality leads that get converted to new customers who buy from you, resulting in increased sales and robust net profits, here are the steps to follow:...
  • Today, every business needs a high performing, professional looking website to deliver their brand and serve as a virtual storefront online. To say that your business needs a website isn’t exactly breaking news. What does need to be stated is that how well a website performs can make or break a business. It isn’t enough to just have a website and...
  • Today’s consumer is leveraging the power of the internet to reach out and connect to businesses they’re interested in. Whether it’s a first introduction or the point of conversion, it’s crucial for businesses to be accessible to their audiences online. There are different digital marketing strategies that your business might employ but for building...
  • Storytelling is one of man’s oldest traditions, one that pre-dates the written word and goes back in time to when cavemen sat around the fire sharing their history by telling stories. Stories are a universal language that everyone can understand. As humans, we instinctively want to feel a connection to others, and stories can forge that connection....
  • When it comes to connecting with your prospects and customers online, your website is your most important business asset. In fact, depending on the type of business you have, your website is probably the primary place of interaction for all your customers. Today, a business website is the equivalent of a storefront where appearance matters . If you...
  • Marketing your business online can feel like you’re jumping around and waving your hands in the air while yelling “Hey, look at me!” It’s all about capturing the attention of your audience and trying to outperform competitors in an attempt to get new traffic moving to your digital doorstep- aka your website. New traffic is crucial, there’s no...
  • We’ve always been told “don’t judge a book by its cover”. Yet, it takes about 50 milliseconds (that’s 0.05 seconds) for users to form an opinion about your website that determines whether they’ll stay or leave. For any given Google search, multiple search results appear that match the seeker's needs. For example, a Google search for “digital...
  • Remember the good old days when marketing was based on a list of “power” words used in copywriting to create persuasive copy and stimulate people to buy? “New”, “Secret”, “Limited Time," "Only One Left," "Don’t Miss Out,", “Proven”, "One Time Only," "Big Discounts," "Guaranteed," “Discover”, "Free." For a long time, those words worked. They worked...
  • Every business wants to succeed. Today, when so much of life happens online, knowing how to reach out and connect to your market in the digital world is essential. If you’re looking to work up as much traction online as possible, you’ve no doubt put in a little time researching how to make it happen. Chances are what you discovered had a lot to do...
  • Starting a new business is an incredibly exciting adventure, and you want to do everything within your power to make it as successful as possible. Today, this means having a strategic plan of attack for digital marketing. However, unless you’re a marketing professional, you probably don’t know where to even start when it comes to developing a...
  • As a small business owner, if you’re not already doing it, you should be looking at voice engine optimization (VEO) as an important part of your digital marketing. Much like SEO, VEO involves optimizing your content, location, and business information to increase your chances of appearing in voice search results. “VEO” is actually “VEO™” as it is a...
  • It’s hard to deny that social media is the ultimate tool for building brand awareness and visibility in the digital world. Social media provides an avenue for your business to reach out to a practically limitless audience and connect with the people who will help your business grow. While social media has become a part of everyday life for millions...
  • When you’re looking for fast results with your marketing strategy, there’s no shorter path to success than PPC. When optimized, pay per click campaigns provide a direct connection between you and the most important members of your digital audience. Note the word “optimized” in the previous sentence. PPC is a great tool, but only when you really...
  • Here’s the thing about digital marketing and SEO – everyone thinks they can do it. Granted, there are some components of digital marketing that even the uninitiated can do, like claim and optimize a Google My Business page for their business. However, some aspects are much more complex, making it easy to make small mistakes that can have disastrous...
  • Are you seeing the results you want from your marketing efforts? Getting lots of “likes” and “shares” on social media? Click-thru’s to your website? Conversions from leads to sales? If you answered no to any of these questions, you may not be reaching your ideal customers. Identifying your customer helps you to target them with the appropriate...
  • Behind every purchase is the buyer’s story. What was it that compelled him to buy what he did? Was it an ad? A blog post? Or was the product in the right place at the right time? Whatever the answer, the driving force behind every purchase is the Buyer’s Journey— the process that turns a prospect into a purchaser . The Buyer’s Journey defines the...
  • What exactly is copywriting? Isn’t it an old-fashioned style of writing that no longer has relevance in today’s digital world? What we know as copywriting in the 2000s is not what Don Draper and Peggy Olsen from Mad Men did back in the 1960s, although they (and their real-life counterparts) laid the foundation for today’s wordsmiths. Copywriting is...
  • Connecting with your audience online is vital for successfully marketing your business, and you know you have to fill your website, your blog and your social media pages with content your audience will read. Why is it so difficult to create customer-centric content that people will actually read? As the amount of information competing for your...
  • “Nurture” is such a pleasant word. Think of lovingly caring for something so that it grows and flourishes. We nurture our children; we nurture our gardens. And as marketers, we can nurture our leads so they grow into customers. Lead nurturing is simply the process of communicating and connecting with prospects at every stage of the sales funnel ....
  • In Marketing 101, we learned about setting marketing goals. As owner of a small company, your marketing goals, both in the “real world” and online, should be: Increasing sales Building brand awareness Growing market share Targeting new customers Enhancing customer relationships Increasing profits This is not news. It’s what every business aims to...
  • When you look at a web page with a call-to-action, you’re probably not thinking about the psychology that went into creating it. However, there’s more psychology powering an effective call-to-action than you’re aware of. Knowing something about this psychology can help you create the types of calls-to-action that convert browsers into buyers. For...
  • Too often, SEO (Search Engine Optimization) and Content Marketing are treated as separate entities, as if they were two unrelated things. Not true! They need each other. So how do they fit together? SEO and content marketing are like love and marriage - they go together. They just fit. They work hand-in-hand. They function in balance. They overlap....
  • How do you measure a website's success in today's hyper-competitive internet world? Traffic? Search engine rankings? Compliments from friends and family on how great it looks? No, no and no. The one true measure of a website's success is the number of QUALITY LEADS it generates. Every prospect you ever get—regardless of how they heard about you—is...
  • You’ve done the hard work and put in the hours to create your company website. Now you face the challenge of attracting visitors to it. After all, what use is a website if no one ever sees it? Your efforts to promote your small business website will interest more visitors when you use a combination of different methods. As the saying goes: don’t...
  • You’d be hard-pressed to find a business today that didn’t have at least some awareness of the value of content and digital marketing. If your business is like most, you’re probably making an attempt to post on social media and working to create interesting content for your blog. This is a great start, but, unfortunately, we see many businesses...
  • Rand Fishkin , an SEO expert at Moz, coined the term “10x content” in a video titled “Why Good Unique Content Needs to Die.” The point he was making in this presentation is that good content is no longer good enough to get noticed; he posits that “content needs to be 10 times better than the best result that can currently be found in the search...
  • Website design is a huge subject to tackle. There are literally thousands of books and courses written on web design. Don’t be overwhelmed! If you look at the task of designing your website like any other large job and take it one step at a time, you’ll get there. We’ve got some helpful info here to get you going on the right path. Think of...
  • In case you had any doubts about the importance of Google to the success of your SEM (Search Engine Marketing) plan and your efforts to be effective with local SEO (Search Engine Optimization), consider this: as of early 2017 Google processes over 40,000 search queries every second on average, which translates to over 3.5 billion searches per day....
  • Long-tail keywords are keyword phrases that are longer – usually three or four words or more -- and more specific than keywords more commonly searched for. Long-tail keywords get less search traffic but have been proven to provide higher conversion rates. Long-tail keywords are hyper-specific to whatever you are selling . Whenever a customer uses...
  • A simple definition of content marketing is: "the practice of creating content and publishing it on your website and other social media sites to attract and retain visitors who eventually become customers." A solid definition, yes, but one that needs some clarification. Content marketing is a long-term strategy , based on building a relationship...
  • We’re entering a time in digital marketing where voice search is taking over. The use of smartphone assistants and smart speakers -- Google Home, Apple’s Siri, Microsoft’s Cortana, or Amazon’s Alexa -- has exploded. Voice search has increased in popularity as the ability to recognize speech has improved significantly, with the majority of the users...
  • In Part One of this two-part article, we looked at ways to optimize your content so that search engines can determine what your content — and your business — is all about. Search engines rank optimized content higher on a search engine results pages (SERPs) than content that hasn’t been optimized. Therefore, it’s in your company’s best interest to...
  • All too often, SEO is treated as an after-thought or an add-on to an existing website. As Kevin Lee said in his article published on Searchengineland.com : “SEO is not a condiment to be sprinkled on a dish after it’s been cooked; it needs to be baked in from get-go”. And that means it needs to be part of your business strategy at the planning stage...
  • What good is captivating content if it can’t be found? Getting your content found by Google and, by extension, your audience, is why content optimization has to be an essential component in your marketing strategy. Google has stated that 'content' is one of its top three ranking factors for organic search, but what makes content 'good' from an SEO...
  • It’s been a decade since social media first appeared on the scene in a big way. Companies around the world are learning how to utilize the tools and data available through platforms like Facebook, Twitter, and Instagram. Similarly, consumers are learning how to communicate with their favorite brands in ways that weren’t possible before. According...
  • Search engine optimization, better known as SEO, is quite complex and can be a difficult concept to understand. SEO is ever-changing, as search engines like Google and Bing update their algorithms and modify their standards constantly. As the technology that drives search engines advances and becomes more sophisticated, priority is now given to...
  • The Internet of Things (IoT), at its most basic, is the world we live in today, where everything around us, everything we touch, is connected to the Internet and to each other. The Internet of Things (IoT) is the network of connected “things” we use daily, like cars, alarm clocks, lights and appliances, door locks and thermostats, baby monitors and...
  • The sales funnel is a marketing strategy that’s essentially a series of steps used to monitor a prospect’s initial awareness of you and your products and services through to the ultimate goal of purchasing from you. It’s how prospects go from “Who are you?” to “Yes, I want to buy!” It’s called a sales funnel because it’s wide at the top and narrow...
  • The wide range of competition online magnifies strengths and punishes weaknesses. Only twenty years ago businesses could stay in business with annual ads placed in a few select publications. Now, a global marketplace demands prompt, continuous marketing. The level of hyper-competition in national and even your local marketplace will quickly prove...
  • By now your Referral Program is established and you’re working it. There’s one more extra super special advantage to having a solid network of Referral Partners in place that we haven’t mentioned yet, and that is joint marketing opportunities . Joint Marketing Cooperative marketing activities will generate more business than your separate...
  • In Part one of this three-part series we looked at why you would want a Referral Plan that connects you with like-minded professionals who sell to customers similar to yours, the advantages of having a network of Referral Partners, and how a prospect that comes to you via a referral is more qualified than someone who comes to you through any other...
  • Connecting with like-minded professionals who sell to customers similar to yours for the purpose of mutual referrals can be very beneficial to the growth of your business. When a prospect comes to you via a referral, that person is immediately more qualified than someone who comes to you through any other form of advertising. A typical relationship...
  • PART ONE OF TWO Ever since the turn of the century – the 21st century, that is -- Google AdWords Advertising has been changing the way small businesses, like yours, can increase their brand recognition and grow their sales. It began simple enough, as an online advertising service that links ads to the advertisers' websites. And it still does that....
  • PART TWO OF TWO In Part One of this two part blog post, we introduced you to Google AdWords advertising and the way it can help your small business reach a very targeted and motivated audience. Your ad on Google only shows up when someone is searching for what you offer. It doesn’t get much more targeted than that. And you’re in complete control of...
  • You've heard of SEO, Alt tags, H1's, and more - but what do all those letters mean anyway? In case you had any doubts about the importance of Google to the success of your SEM (Search Engine Marketing) plan and your efforts to be effective with local SEO (Search Engine Optimization), consider this: as of early 2017 Google processes over 40,000...
  • If your goal is to get your business noticed when local consumers -- your potential customers -- are using Google to search for businesses, you need the Google Local 3-Pack in your marketing mix. Type ‘’kitchen cabinets near me” into Google, and see what happens. You’ll get a list of kitchen cabinet companies in your area, the ones closest to you....
  • You’ve worked hard. You’ve worked long hours. You’ve put blood, sweat and some tears into building your business. Now it’s time to show the world what you know and put that school-of-hard-knocks knowledge – that expertise – to good use. You want to showcase your expertise so that you position yourself as an authority and enjoy the credibility that...
  • Statistics reveal that four out of five consumers today search online directories to find local businesses and service providers. Further, nearly half of all mobile phone users who searched for nearby businesses stopped by that same day . As a small business owner interested in connecting with your local audience, it’s time to add online directory...
  • Here’s a news flash: the method consumers use to search for local businesses online has changed. Wait - Is this news? Not really. Every aspect of online marketing is continually changing and evolving. Google tells us that today’s shoppers look at online reviews for information about local businesses they may be considering buying from. They...