Every business wants to succeed. Today, when so much of life happens online, knowing how to reach out and connect to your market in the digital world is essential. If you’re looking to work up as much traction online as possible, you’ve no doubt put in a little time researching how to make it happen.
Chances are what you discovered had a lot to do search engine optimization and web design.
Both of these things on their own are crucial to a successful online presence. You’re just not going to make it very far without a strategy to increase visibility through search engine rankings and the traffic you do earn is going to back away fast is your web design isn’t up to snuff.
When a business is looking to get the most out of their digital marketing efforts, they’ll often ask where they should direct their energy. Is it more beneficial to focus on web design or to go all in on SEO. The best answer is an approach that includes both. If you’re looking to optimize your digital marketing efforts, then it’s time to look at how and why SEO and web design are equal partners in growing your business.
Why SEO is Important
To begin, let’s dig into search engine optimization. SEO is how your business gets found online, and it’s incredibly valuable to have at least a basic understanding of the foundational elements. This includes learning what matters most to search engine algorithms – this is important because nearly 100% of time, this represents what’s most important to digital consumers.
Search engines have the responsibility of directing their users to the most appropriate results. If they lead someone to websites that don’t contain the content they need or are so poorly designed that they’re instantly turned off, this looks bad on the search engine. This is similar to how people might stop trusting your opinion on great local restaurants if your suggestions always landed them somewhere with horrible food.
There are a lot of elements that play into SEO. For example, content and relevance are huge. So are the elements that enhance overall website user experience – something that has many layers and is heavily dependent on the quality of your web design. This is where the connection between SEO and web design begins. Let’s take a closer look at their relationship.
How Web Design Impacts SEO
The quality of your web design has a significant impact on SEO. When customers are engaging with a business online, it’s the website that serves as a representation of that business in the digital world. A website has the huge task of delivering a brand’s message, relevancy and trustworthiness all on its own. Search engines look for clues that demonstrate a website’s ability to do this, and many of these clues become SEO ranking factors.
For instance, audiences love relevant, high quality content, which is why content marketing is one of the biggest players in a successful SEO strategy. But content needs a delivery vehicle and your website is one of the most reliable ones you have. Building content into web design so that it loads quickly and is easy to consume will encourage visitors to hang around long enough to read or hear what you have to say.
This brings us to our next point. The longer you can keep visitors on your website, the better it looks in the eyes of search engines. Search engine algorithms considered details like a website’s bounce rate – a number that tells them how many people exit your site without ever moving past the first page, how long visitors stay on each page and other signals that tell them whether or not visitors are enjoying the time they spend on your website.
The better these numbers, the more trust search engines have that you’ll provide the type of experience that their users are looking for.
Creating the Perfect Partnership
Few people have ever said that building a successful online presence and mastering search engine algorithms was easy – and if they have, they probably weren’t being completely honest. Getting results doesn’t happen overnight and it can take some trial and error before you get right. Even then, you need to always be on your toes, anticipating the next shift in consumer behaviors and preferences that will fuel an algorithm shake up.
The task is honestly a bit much for many businesses to handle on their own. This is why so many of them turn to a digital marketing agency to help them with the process. But then the question still remains whether they should work with one that focuses on SEO or one that has more expertise in web design. Suddenly, you’re right back at the beginning with deciding which strategy for growing your business is more important.
There is a solution here, and it’s to partner with an agency that realizes the power and potential of each and knows how to optimize them for your individual business. There are some hard and fast rules to both SEO and web design, but they’re going to look a little bit different for each business. It’s important to work with experts that are able to identify the ways in which your brand is unique and how to use them to build visibility and trust online.
Instead of flipping a coin, look for an SEO agency that’s also a well reputed web design company. There are so many nuances to the ways that SEO and web design work together, and a team that has experience in both is an invaluable asset to have in a fiercely competitive digital world.
If you’re ready to connect with a strategic digital marketing team that understands exactly how SEO and web design work together and is ready to produce results for your business, then we’re the team that’s up to the task. We invite you to contact Digital MX today and discover how we can help you create an incredible website that works effortlessly to boost SEO.