Use Powerful Content to Deliver Your Brand Message
You’d be hard-pressed to find a business today that didn’t have at least some awareness of the value of content and digital marketing. If your business is like most, you’re probably making an attempt to post on social media and working to create interesting content for your blog. This is a great start, but, unfortunately, we see many businesses invest time and money into content marketing only to discover that it is not helping them achieve their goals. Not even close.
That brings us to question: what are your content marketing goals? There are undoubtedly a variety of answers to this question, but they all center around one thing – building your brand voice. In today’s digital landscape, marketing programs that get your business noticed should be focused on clearly defining who you are, why you’re better than the competition, and why your audience should chose you as the brand they engage with.
So, what has to be done that not only defines your brand voice but also makes sure that it’s heard loud and clear? As copywriting and marketing professionals, we have some unique insights on this issue. When you’re ready to see real results, the following are a few of the strategies we’ve seen that work to produce impressive results for businesses just like yours.
Captivate Your Audience
You can shout from the top of a mountain, but it’s not going to do any good if no one is around to hear it. A major component of cultivating your brand voice and promoting it is being able to identify the audience that’s going to most strongly connect with your message. For modern businesses, this means tapping into the power of data and analytics.
You say you’ve done all the hard work of building a brand voice that says everything your brand stands for? This is an amazing start, especially when you consider that so many businesses get it wrong by putting forth a brand voice that’s weak and fails to communicate their value.
The next step is taking your message and aligning it with your core target audience. Wait, you don’t know who your target audience is? Then how can you ensure that your message resonates with your target market? In today’s competitive digital environment it’s not enough to just have a brand message; it needs to be tied directly to your target customer persona.
Who are the individuals you want to be talking to? Who do you want to hear your brand voice? Your marketing and businesses strategy should be focused on identifying your audience, learning what makes them tick and conveying a brand message that captivates them.
Delivering Your Voice Through Powerful Content
As a business trying to thrive in the digital world, you’ve probably heard that the more you put yourself out there, the more people will see you, that a brand that posts 30 times on social media is bound to get more attention than one that only posts once or twice. This makes sense in theory; however, the application of this advice is not correct.
Let’s take a step back and look at the average digital consumer. Their inboxes are flooded, and they’re on social media a couple hours a day where they spend their time scrolling through feeds looking for the perfect bite of content to consume. Your audience is bombarded with so much digital content that they can’t possibly consume it all, so they’ve become discriminating.
This is why we don’t waste time with fluff content that provides no real value and does nothing for communicating your brand voice; it simply does not grab attention. Instead, the focus should be on engaging, entertaining, information-filled copywriting that tells your brand’s story in a way that directly connects the reader to the solutions you provide.
This does not mean every piece of content is a sales pitch; in fact, the opposite is true. When your voice comes through strong in a piece, it’s easy for the customer to comprehend your worth as a brand to do with businesses with, regardless of the topic.
To make this happen, copywriting becomes an art and a science. Sure, there are plenty of people out there who can craft content that OK, but it’s important to dig deep and discover what type of content your audience is going to find compelling enough to make them stop and take the time to engage with it.
Don’t assume your audience will find your content engaging just because you worked hard writing it. Customer engagement is a privilege you must work for; you have to earn it.
A Clearly Defined Business Strategy
Finally, your business must have a strategy for creating content and marketing your brand successfully in the digital world. Becoming a top brand in your industry requires diligence and attention to the small details that matter. In other words, it isn’t a process where you can just do what everyone else is doing and hope for success.
The brands with the clearest voices are ones who have learned how to connect their clients’ needs to the right solutions through content and digital marketing. They’ve also mastered the art of helping their audience make informed decisions that lead them on the path to conversion. The key to getting your brand’s voice heard isn’t focusing on short term goals, but rather building a strategy that starts with the end goal in mind.
Work with Digital Marketing Experts
When was the last time you really thought about how your brand’s message was coming through in your digital business strategy? Now is the time to push aside the typical way of thinking and embrace the marketing mindset that’s going to elevate your brand above your competition.
We’re the digital agency that knows how to help you achieve your goals and promote your brand voice through copywriting and digital marketing mastery. Contact DigitalMX today and let us show you what real results look like.