Digital Marketing Best Practices say "Choose Your Keywords Wisely"

Submitted by DigitalMX Online on Thu, 04/05/2018 - 12:48

Your Local SEO Marketing Strategy Will Pay Off

The digital marketing experts at DigitalMX will help you choose keywords that get results for your local search efforts

You've heard of SEO, Alt tags, H1's, and more - but what do all those letters mean anyway?

In case you had any doubts about the importance of Google to the success of your SEM (Search Engine Marketing) plan and your efforts to be effective with local SEO (Search Engine Optimization), consider this: Google now processes over 40,000 search queries every second on average (visualize them here), which translates to over 3.5 billion searches per day and 1.2 trillion searches per year worldwide. 

“Googling” has become an integral part of the consumer purchase process and as a result, has created intense competition for placement on that all-important first SERP (Search Engine Results Page).

There’s no doubt about it: your battle for prospective customers will be won or lost in local search engine results. 

Having a website is no longer enough to grow your business. In today’s competitive online world, you want to make sure your website is shows up when customers are searching. 

A business with a local address – like yours -- that needs local customers – again, like yours -- must optimize for local search. 

Local SEO is a procedure for optimizing your website to help it display more prominently in the local SERPs (Search Engine Results Page) on Google. 

Google typically displays ten results for local businesses when someone searches. What gets listed? You and your competitors. What can you do to distinguish yourself?

We're here to help you get local qualified prospects, and turn them into repeat buyers. 

Local SEO happens in two places: on your website and on the internet. The foundation that supports a successful local SEO program is KEYWORDS, the word or phrase people type into a search engine when they want to search for something. 

Keywords Form The Basis For All SEO Strategies. 

Google gives you a free Keyword Planner. Follow the link, click “start” and you’ll go to the page shown below. Although this is set up as the starting point for an ad word campaign, Google lets you access the keywords generator for free. Go to #2 and scroll down to “Keywords.” You do not need to enter any of the other information in this form to access the keywords.

Type in a word or phrase that you think people would use to search for your business. The tool will provide a list of associated keywords with information about the number of searches done for each keyword per month. We entered “Kitchen cabinets” to initiate the keyword search, and the results are shown below. 823,000 searches per month for kitchen cabinets.  That's an impressive number. How many of those do you think are in your area?

 

Keyword Results

 

Let The System Help You Find Your Best Keywords

You can also use the Auto-Complete feature of Google to find popular keywords for your business. Auto-complete shows the words and phrases other people have used as they typed into a search box. You can use them as a source for keyword ideas. 

Long-tail Keywords Can Help You Attract The Traffic You Want Most

“Long-tail” keywords are search phrases (3+ words) rather than one word. When picking your keywords, think like a prospect. What might he type into Google to search for your business? Then incorporate variations of this keyword into your website copy.  

 

Thinking man.

 

Once You've Chosen Keywords, Where Do You Put Them?

Where should keywords get placed? Include one or two keywords on each page of your website, including the Page Title.

Another place to include keywords is in the meta tags. Meta tags aren’t visible on your website, but they show up in Google search results. It’s the words you see under the blue title text in search results. Here’s the meta tag data for the DigitalMXonline.

Example of Meta Tag

The digital marketing team at DigitalMX can get your keywords where they need to be for maximum SEO impact.  

Making Your Keywords Relevant For Local Traffic

Geo-targeted keyword phrases work well when beefing up local SEO.

When you add your city and state to the keywords, they are geo-targeted or geo-tagged. 

NEVER Do These Things When It Comes To Your Local SEO

Don’t just stick in keywords without having them make sense in the context. Google can detect keyword “stuffing”. Auto-generated content, or text that’s been generated by a computer, is a big no-no. It’s typically paragraphs of random text that makes no sense to the reader but contains search keywords. Google calls it “webspam”, and you could have your site removed from their search engine. 

Another practice that can get you in trouble with Google is link schemes. These were popular a while ago – “link to me and I’ll link to you”. The thinking was that the more external links you have, the higher your site will appear in the search engine results. Google nixed this pretty fast.

Now that you know about keywords, can you make them work for your local business? Begin by making a list of 100+ keywords and long-tail keywords (yes, 100+) and get them incorporated into your website. The initial time investment will pay off over the long run with improved search results on Google.  

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